Context Factors Affecting Wine Consumer Behavior, Choice and Perception To Be Addressed at ASEV’s National Conference’s Keynote Presentation
DAVIS, Calif., April 26, 2019…Wine Enologist and Consumer Behavior Researcher Dr. Susan Bastian of The University of Adelaide, Australia, will be this year’s American Society for Enology and Viticulture’s (ASEV) National Conference keynote speaker that’s taking place in Napa, California on June 19, 2019.
Dr. Bastian’s keynote presentation will explore the growing body of literature that emphasizes how the sensory properties of wine represent only one of many factors influencing a consumer’s perception of a beverage and that changing the context can alter a consumer’s responses and decisions. Current and future applications of technology as well as the debated use of wine profiling of consumers for product optimization will be discussed.
Dr. Bastian teaches winemaking and sensory evaluation to enology, viticulture and wine business students. She has 17 years of experience in wine and food flavor, quality, sensory and consumer research and is currently researching objective markers of grape and wine quality; grape composition and wine style; berry sensory assessment; alternative grape varieties; oak flavor; vegetable protein fining agents; wine regionality/terroir and authenticity; wine and food consumer preference/emotions; artificial intelligence and consumer insights; context effects and virtual reality; genomics of perception of mouthfeel in beer and wine; cross-modal interactions; traditional Chinese medicine and value adding grape marc for health; flavored wine products; improved sensory and consumer methods; and sensory and wine marketing.
Past keynote presenters at ASEV National Conferences have included Dr. Carl Winter, Arsenic in Wine: A Scientific Perspective (University of California, Davis), Dr. Mark Krstic, Seeing Through the Haze – Insights into Smoke Taint Impacts in Wine (Australian Wine Research Institute), and Dr. Mark Matthews, It’s the Journey, Not the Destination: Myths and Measurements on the Road to Winegrape Quality (University of California, Davis).
Open to all industry and academic representatives, the ASEV National Conference provides an ideal opportunity for networking among members of all U.S. wine and grape regions, as well as international experts and professionals. To register or for the latest information about the 70th ASEV National Conference taking place at the Napa Valley Marriott Hotel in Napa, California, on June17-20, visit www.asev.org.