ASEV Platform, October 4, 2024

Featured Articles

2024 Merit Award Presentation is Now Available

Retired viticulture professor, Dr. Tony Wolf, presented the 2024 ASEV Merit Award in Portland, Oregon in June. His presentation, “Genesis of a Viticultural Research and Extension Program in Virginia,” is now available for download. Read more about his pioneering work that continues to transform Virginia’s wine industry.

Read The Full Presentation View All Merit Award Recipients

Building a Legacy One Donation at a Time

Join us in supporting the ASEV Foundation with your donation. As you plan for charitable contributions, please think about the ASEV Foundation. Your donation can have a significant impact on the future of the wine industry by supporting vital research projects, undergraduate and graduate student scholarships, and educational opportunities for professionals in the industry.

An easy way to show your support is to join the 75 Club with annual donations of $75 or more. View the 75 Club page for details!

We appreciate our donors for their support!

Registration & Housing for Unified Wine & Grape Symposium Opens October 15

The Unified Wine & Grape Symposium planning is underway, and housing and registration will open on Tuesday, October 15 at 9 am PDT.

Here’s a preview of what you can expect from the 2025 breakout sessions. For more details, click on the topic links.

General Sessions

• Wednesday – State of the Industry
• Thursday – Crafting a Positive Narrative: Promoting Wine in the Face of Challenges

Winemaking

• Sustainable & Efficient Winery Practices – Do more with less
• No and Low-Alcohol Winemaking: Market Insights, Chemical Dynamics, and Industry Perspectives (Tasting Session)
• Unveiling Sauvignon Blanc: Exploring its Secrets from Vineyards to Bottle (Tasting Session)
• Managing Barrels and Oak Adjuncts (Tasting Session)

Grapegrowing

• Getting off the Hamster Wheel: Whole Farm Profitability
• Exploring the Regenerative Ag Toolbox for Viticulture
• Protecting Vineyards: History of Preventing Exotic Pest establishment and threat of Spotted Lanternfly
• Adapting to a Changing Climate: Tools and Resources to Increase Vineyard Resilience and Reduce Vineyard Carbon Footprints

Business & Operations

• Field-to-Table Technology Moves that Pay Back Big Time
• Mastering the 3-Tier System: Collaborative Strategies between Suppliers, Distributors, and Resellers (On/Off Premise)
• Crafting DTC Success: How to Connect with Consumers and Grow Revenue
• Industry Hot Topics

Marketing & PR

• Maximizing Sales: Harnessing Next-Gen Metrics to Optimize Winery Marketing Strategies
• Strength in Numbers: How Wineries Can Leverage Regional Associations to Handle Challenges and Drive Growth
• Bringing Gen Z to the Table I Navigating the Next Gen of Wine Consumers
• Be Your Own Influencer
• AI in the Wine Industry: Do’s, Don’ts, and Live Demonstrations from an AI Prompt Engineer

Workshop Presented in Spanish (Taller en Español)

• Innovative Synergy: Creativity and Technology for Wine Industry Excellence (Presented in Spanish and includes a tasting)
• Sinergia Innovadora para la Excelencia en la Industria del Vino: Creatividad y Tecnologia (Presentada en Espanol e incluye una cata)