Phil Freese
WineGrow & Vilafonte Vineyards, California

People learn and absorb information differently. The key is to remain a student throughout life and the technical meetings together with published research findings offer a broad menu of ways to learn more about wine and winegrowing systems.

Staying current is critical. Also, there are new people coming into the industry in winegrowing countries and regions all over the world. These individuals bring new skills and approaches to addressing our core questions. The Society and publications are the path to those researchers and their findings.

What does ASEV mean to you?

Recorded history in written format is what our culture is built upon. ASEV is one of the world’s leading organizations to collect and disseminate such information. The Society is also a conduit to the researchers and leads to one-on-one contact.