Wine Industry Reflects on Emerging Issues, Trends and Recent Fires Shaping Future at Unified Symposium
SACRAMENTO, CA, January 25, 2018 – Every facet of the wine industry, from research and science to trends and markets, was examined, discussed and debated at the 24th Unified Wine & Grape Symposium (Unified), which wrapped up here today. The largest wine show of its kind in the Western Hemisphere, the Unified drew thousands of industry professionals from all over the world eager to hear about the impact of recent fires, trends, technology, research and issues shaping their business decisions.
Presented by two nonprofit organizations, the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG), the Unified’s prestige highlights the wine industry’s critical need for information, discussion and connections.
“This was an extraordinarily successful show for our attendees. The Unified offers growers, winery professionals and suppliers the best opportunity to understand and learn how to take advantage of shifting consumer preferences, advances in technology and new businesses trends. If you want to understand what’s happening in the industry and how to stay competitive, the Unified is the place to be,” said John Aguirre, CAWG president.
Put on by the industry for the industry, the three-day show draws on some of the most respected industry experts. The three-days of symposiums included 23 presentations and panel discussions organized by a diverse panel of volunteers who recruited more than 90 experts to speak on topics ranging from wildfires and wine to vineyard mechanization. Complementing those talks was a two-day 170,000 square foot trade show that housed nearly 700 exhibitors.
“While we bill ourselves as a wine show for the Americas, we draw an audience of nearly 14,000 from all over the globe, including exhibitors from nearly 30 countries, with a diversity of languages animating the trade show floor,” says ASEV Executive Director Dan Howard. “You can feel the collective energy on the exhibit floor and registration halls where wine industry professionals greet each other, discuss the latest news and share strategies for staying abreast of changing markets, technologies and regulations.”
In 2019, the Unified will return to the Sacramento Convention Center from January 29-31. Immediately following the 2019 show, the Sacramento Convention Center will undergo a large-scale renovation necessitating a move in 2020. From February 4-6, Sacramento’s Cal Expo will serve as the temporary host site in 2020, where organizers say the ample space, parking and facilities offer an ideal alternative site.
“Cal Expo as a premier agricultural showcase is excited to host the Unified Wine and Grape Symposium in 2020,” says Rick Pickering, CEO and General Manager of Cal Expo and State Fair. “We look forward to working with Unified to make the transition extremely smooth and the 2020 show a huge success.”
The organizers of the Unified share that optimism. “We are confident that, while the 2020 show will have a slightly different feel, the quality of exhibits, presentations and networking opportunities will again deliver an invaluable service to all of our guests and the industry,” says Howard. “We’re excited to see the newly renovated center and plan to return to the Sacramento Convention Center in 2021.”
For more information, visit the Unified Wine & Grape Symposium website at www.unifiedsymposium.org.
EDITORS: Photos available upon request